El Paso Society for Human Resource Management is a non for profit organization that creates better workplaces for employers and employees in El Paso. Fabian Pictures embarked on a logo redesign journey, envisioning a design that would encapsulate the essence of their city. The logo ingeniously incorporates symbols that represent the city, with the top part portraying a star and a mountain, while the bottom part symbolizes the iconic Rio Grande that gracefully flows through the urban landscape. This meticulously crafted logo was brought to life using Adobe Illustrator. In addition to the logo, I also revamped their business card, seamlessly integrating the same captivating design. To maintain a cohesive brand identity, a letterhead was created, mirroring the design elements of the business card. The project was executed with the utmost care and attention to detail, within the framework of the Standard Package. If you are interested in this package, click here.